On October 12, one of the “Big 5” surfwear giants have decided to shut the little guy down by filing a Cease & Desist on Greef.
We are gutted, we dedicated our life to building our brand with no pursuit for being rich, but to build a brand we a proud of and have fun with. Then to have a corporate giant bring it all to stop after 10+yrs is painful. Our lives revolved around Greef.
Don’t count us out yet. We are working on something big. Keep an eye out for the ‘G’ logo. It’ll be launching real soon....
Thank all of you for an amazing 10+ years! You all helped push Greef to what it is today. Especially our close mates, sponsored riders over the years, affiliated companies and family who supported us from day one. Make sure you all continue to support the smaller Australian brands and boycott the bigger companies!
Greef was a fun era in our lives and are now planning our next chapter…
We have built a great platform and amazing relationships through Greef, so we will be turning this negative situation into the most positive one, launching something bigger real soon! Follow us on Instagram to keep up to date.
Thanks for the great memories Greef crew!